Xiaomi is a multinational Chinese consumer electronics company, founded in China in 2010 and based in Beijing, which became the country’s leading manufacturer in 2014 and the fourth world manufacturer of mobile phones in 2018.
The brand wanted to generated brand awareness on Tiktok, among young generations (Millennials e Gen Z) and to wide its brand target to these consumers categories.
With the brand, in the phase of preparation of the Follower Acquisition campaigns, we’ve decided to set a target of both men and women, aged between 18 and 44 years, who expressed interest towards topic such as “Tech & Electronics” e “Digital devices”.
With Xiaomi we carried out a project « always-on » / ongoing, which includes:
For Xiaomi, we’ve set a strategy based on:
Here are some partial results of our work with Xiaomi, from both organic and paid side: