Xiaomi

Objective

Xiaomi is a multinational Chinese consumer electronics company, founded in China in 2010 and based in Beijing, which became the country’s leading manufacturer in 2014 and the fourth world manufacturer of mobile phones in 2018.

The brand wanted to generated brand awareness on Tiktok, among young generations (Millennials e Gen Z) and to wide its brand target to these consumers categories.

With the brand, in the phase of preparation of the Follower Acquisition campaigns, we’ve decided to set a target of both men and women, aged between 18 and 44 years, who expressed interest towards topic such as “Tech & Electronics” e “Digital devices”.

Solution

With Xiaomi we carried out a project “always-on” / ongoing, which includes:

• Creative ideas design, production and content editing TikTok.
• Management of the Xiaomi TikTok channel in its entirety: starting from the publication of content, up to community management.
• Management TikTok ADV campaigns with the goal of increasing followers.
• Scouting, managing and briefing the creators who make videos for the Xiaomi channel.

For Xiaomi, we’ve set a strategy based on:

• Costant posting of 8 monthly contents.
• Involvement of small and big creators, to optimize the budget and give much focus to the content quality but also to take advantage of the TOV particularly recognized on the platform.
• Setting up ADV campaigns with goal of increasing followers, potentially with people  interested in the brand.

Risultati parziali

Here are some partial results of our work with Xiaomi, from both organic and paid side:

• More than 25 K new followers on the channel
• More than 100 K likes 
• More than 2 MN views