Spotify

Objective

Spotify is a Swedish music service that offers on-demand streaming of a selection of songs from various record companies and independent labels. The service has over 400 million users in total, and with Spotify it’s always easy to find the right music and podcast at any time on any electronic device.

The main objective for this TikTok Campaign is to generated brand awareness and engage all users of the platform with contents that ride trends and real-time events of the music world.

Solution

With Spotify we are carrying out a « always-on » / ongoing project, which includes:

• Creative ideas design, production and editing of TikTok contents.
• Management of the Spotify Italia TikTok channel in its entirety: starting from content publication, up to community management.
• Scouting, managing and briefing the creators who make the videos for the Spotify channel.

For Spotify, we have a strategy based on:

• Constant posting of 8 contents per week.
• Involvement of micro/small creators, to create content in line with the TOV of the platform and to give voice to the average user of Spotify.

Results

Here are some partial results of the work we are doing with Spotify Italia. They are partial in that ours is an ongoing activity.

• More than 141.7 K new followers on the channel
• More than 1.9 MN likes
• 600 K average content views