Spotify is a Swedish music service that offers on-demand streaming of a selection of songs from various record companies and independent labels. The service has over 400 million users in total, and with Spotify it’s always easy to find the right music and podcast at any time on any electronic device.
The main objective for this TikTok Campaign is to generated brand awareness and engage all users of the platform with contents that ride trends and real-time events of the music world.
With Spotify we are carrying out a “always-on” / ongoing project, which includes:
For Spotify, we have a strategy based on:
Here are some partial results of the work we are doing with Spotify Italia. They are partial in that ours is an ongoing activity.