Collistar is an Italian company specialized in cosmetic and beauty products, controlled by the multinational Bolton Group. Collistar wanted to create awareness for its new line of Attivi Puri products, especially Salicylic Acid, through educational storytelling.
We launched a Reach TikTok campaign, boosting content from creators’s TikTok accounts, leveraging creators’ skills by telling users how to use the product and get the best results for their skin.
Through this campaign, we achieved +172% impressions compared to objectives, with the CPM lower than our expectations (-64%).
CPC was also lower (-68%) than TikTok benchmarks and CTR was higher (+333%) than expected.