Armani Exchange is one of the 10 lines of the Italian brand Giorgio Armani. Oriented towards a younger audience and characterized by a more urban ready-to-wear style of t-shirts, jeans, polo shirts and sports jackets. Year after year it renews its seasonal collections, with trendy looks and accessories.
Armani Exchange wanted to launch and promote its new autumn/winter 2022 collection on TikTok.
For Armani Exchange, we:
With this campaign, we saved -67.5% on CPM and achieved +206% on impressions compared to the objectives.