Armani Exchange

The Objective

Armani Exchange is one of the 10 lines of the Italian brand Giorgio Armani. Oriented towards a younger audience and characterized by a more urban ready-to-wear style of t-shirts, jeans, polo shirts and sports jackets. Year after year it renews its seasonal collections, with trendy looks and accessories.

Armani Exchange wanted to launch and promote its new Autumn/Winter 2022 collection on TikTok.

The Solution

For Armani Exchange, we:

• managed a Reach campaign on TikTok, increasing the Reach of content through dark ads
• provided and produced creative ideas for the brand, creating shoots with ad hoc creators to promote the items in the collection

The Results

With this campaign in 2022, we:

• saved -67.5% on CPM
• achieved +206% on impressions compared to the objectives.