Yolo Store

Objective

Yolo is the first store without brands labels in Italy.  Yolo’s mission is to bring back the quality of the clothes and the personality of those who choose them.

We supported Yolo, spreading the news of the opening of its new store in Milan among TikTok users.

Solution

For Yolo:

• We are choosing and managing the creators that best fit the values and scope of the brand.
• We propose and implement creative ideas perfectly in line with the platform’s TOV.
• We are managing the advertising campaign to increase brand awareness and consideration within the Tiktok community.

Results

In 2 weeks, Yolo gained more than 7K target followers, especially women, aged between 18 and 34 and located in the Milan area, reaching +120% more than the goal of the campaign.

In addition, the published content got more than 2.6 million views!