UNOde50

Objective

UNOde50 is a Spanish jewelry brand known for its distinctive design and strong identity. As TikTok continues to evolve, the brand aimed to leverage its latest features to expand its reach, connect with new audiences, and drive measurable sales impact.

Together with COSMIC, UNOde50 set out to adapt to the platform’s evolution by turning TikTok into a key channel for both brand awareness and conversion, while strengthening its positioning as a globally relevant Spanish brand.

Solution

We transformed TikTok into a priority channel for UNOde50 by fully embracing its native ecosystem, activating Shop, LIVE sessions, creators, and trends to drive both engagement and sales.

The strategy focused on integrating the brand into platform conversations, leveraging  trend-driven creators, and fostering continuous interaction with the community. This approach allowed us to amplify awareness while reinforcing UNOde50’s identity and expanding its international reach.

Consistent with COSMIC’s activation approach, the campaign combined creativity, cultural relevance, and performance optimization to maximize both visibility and business impact.