WWF

Objective

WWF, the World Wide Fund for Nature, is a leading global conservation organization dedicated to protecting the planet’s biodiversity and promoting sustainable living practices, working on various environmental issues, including wildlife preservation, habitat conservation, and climate change mitigation, through scientific research, advocacy, and community engagement.

The COSMIC team helped the NGO in making a campaign to raise awareness about Earth Hour, taking place every year in March, worldwide.

Solution

For WWF, we:

• scouted and managed French Instagram content creators in line with the brand values, showing various French monuments switching their lights off
• proposed creative ideas and formats to spread the message of Earth Hour
• managed the adv campaign in order to reach as many people as possible