Save the Children

Objective

Save the Children is a global humanitarian organisation dedicated to improving the lives of children in need. Through programs focused on education, healthcare, and safety, the organisation works to provide a brighter future for children facing poverty, violence, and adversity worldwide.

The COSMIC team helped the NGO in making a campaign to raise awareness about delicate themes, like war and poverty, on TikTok.

Solution

For Save the Children, we:

• scouted and managed Italian content creators in line with the brand that makes emotional music, like @lestaccanora, who turned the poetry of a Syrian girl into music
• proposed creative ideas and formats to spread a message of peace and hope on TikTok, in a creative and innovative way
• managed the adv campaign in order to reach as many people as possible

Results

The results were absolutely brilliant: the Total Video Views were +60M versus our partner expectations! Also, TikTok Top Feed ad positioning was used to push even more the important message.