ETRO

Objective

Etro is an Italian luxury fashion brand renowned for its distinctive paisley patterns, vibrant colours, and eclectic designs across clothing, accessories, and home furnishings, embodying a bohemian-chic aesthetic with a rich heritage of craftsmanship and creativity.

The luxury brand asked our team to produce a video related to its latest SS24 Advertising Campaign, with the use of AI-generated images and pictures,

Solution

We produced a video by morphing the AI-generated images and pictures, animating them and giving a surreal feeling to the whole process.

It reaches a new level of expression of “Nowhere”, a place only possible to the imagination.