Save the Children

Objective

Save the Children is a global humanitarian organisation dedicated to improving the lives of children in need. Through programs focused on education, healthcare, and safety, the organisation works to provide a brighter future for children facing poverty, violence, and adversity worldwide.

The COSMIC team helped the NGO in making a campaign to raise awareness about delicate themes, like war and poverty, on TikTok.

Solution

For Save the Children, we:

• scouted and managed Italian content creators in line with the brand that makes emotional music, like @lestaccanora, who turned the poetry of a Syrian girl into music
• proposed creative ideas and formats to spread a message of peace and hope on TikTok, in a creative and innovative way
• managed the adv campaign in order to reach as many people as possible

Results

This campaign was shortlisted in the TikTok Ad Awards 2024 Italian edition for the Nonprofit category with this videocase.

The results were absolutely brilliant: the Total Video Views were +60M versus our partner’s expectations! Also, TikTok Top Feed ad positioning was used to push even more the important message.