Civitatis

Objective

Civitatis is the world-leading platform for tours and activities in Spanish and Portuguese, offering authentic travel experiences across the globe.

With the international campaign “Viajar es humano”, the brand wanted to strengthen its positioning as the go-to platform for travel activities, while capturing demand during a key seasonal moment: Easter.

The goal of the campaign was to bring this message to TikTok across Spain and Mexico, combining emotional storytelling with a performance-driven approach able to generate awareness, engagement and incremental sales.

Solution

For Civitatis, we:

• supported the campaign across the Spanish and Mexican markets, working on the content strategy together with the TikTok team
• adapted the storytelling of “Viajar es humano” to the codes of TikTok, transforming a strong brand concept into native videos designed for the platform
• activated creator-led content to make the campaign feel more relatable, authentic and emotionally connected to local audiences
• contributed to a strategy where creator content did not only generate engagement, but became a key driver of conversion.