Yamamoto Nutrition

Objective

Yamamoto Nutrition is an Italian brand recognised for producing high-quality sports nutrition supplements, offering a range of products designed to support athletes and fitness enthusiasts in achieving their performance and wellness goals.

It embarked on a journey with the COSMIC team for a Black Friday campaign on TikTok.

Solution

For Yamamoto Nutrition, we:

• scouted and managed Italian content creators in line with the brand, like athletes and sport experts
• proposed creative ideas and formats to showcase its nutrition products on TikTok
• entirely filmed and produced original content in TikTok style and in line with the platform’s TOV

Solution

The results of this Black Friday campaign were quite impressive:

• the CTR execeeded the platform’s benchmark by +55%, and
• the Engagement Rate was higher by +28% compared to our benchmark!