Woolrich

Objective

Founded in 1830 and born in Pennsylvania, Woolrich produces high quality clothes for outdoor enthusiasts, remaining true to its core values: progress, journey, community and a positive approach to a world where adversity is transformed into opportunity.

The goal of the contents was to show the process of making a sheep made of ice, the brand iconic logo, which emphasizes Woolrich’s mission to work with the finest and warmest wool.

Solution

For Woolrich, we designed and produced 3 creative ideas and 3 short vertical videos, published on the TikTok and IG Reels channels. The videos were made at very low temperatures, just to allow the realisation of the ice sculpture and were shot with professional equipment.

The contents we designed was in line with the brand TOV and with the characteristics of short vertical videos. The video quality was impeccable, all the details of the process of making the ice sheep are perfectly visible in the video.

The creative team realised exploited three different techniques: Timelapse, Slow Motion and the sounds in ASMR – acronym of Autonomous Sensory Meridian Response, which are sounds perfectly in line with the TikTok trends and loved by users who find them extremely satisfying.

Results

The videos posted on TikTok and IG Reels have obtained more than 300k views and more than 30k likes on both platforms.