Tod's

Objective

Tod’s is a Made in Italy icon, representing a lifestyle that combines timeless elegance and uncompromising quality. Each product belonging to the brand is made by following the techniques of Italian craftsmanship. With its unmistakable, sober and refined style, this brand has given life to modern luxury in its women and men collections, through models who became true icons of style.

COSMIC has proposed creative ideas, produced and edited contents for TikTok, scouted, managed e briefed creators in order to make contents in line with the brands TOV.

Solution

For Tod’s, we have produced content and scouted creators for their TikTok channel and to be publish on the two selected creators profiles.

Two girls were selected as creators who were able to create content with transitions, brand lovers and reflecting Tod’s values and image, with a strong passion for shopping and fashion. The two creators do not have particularly high base followers and were from USA and UK.

The videos focus on the iconic T-Chain bag in two different colours. Thanks to the transitions, the contents proposed make the two bags the undisputed protagonists of the videos.

Results

The content we produced for the creators and for the brand profiles has reached more than 1.5M views and interactions have been numerous.