Terranova

Objective

Terranova is an Italian fashion brand renowned for its trendy and affordable clothing and accessories, catering primarily to young adults. With a strong presence in Europe and globally, it is known for its fast-fashion model, frequently updating its collections to reflect the latest styles and fashion trends.

Our partnership started in 2022 and is ongoing, to unravel the power of short vertical videos on TikTok!

Solution

For Terranova, we:

• scouted and managed Italian creators in line with the brand values and the platform’s TOV
• proposed creative ideas to showcase the sustainable and elegant piece of clothing and accessories of the brand
• managed advertisement campaigns following the aim requested for each monthly campaign