Bakel

Objective

Bakel is an innovative Italian skincare brand that emphasizes pure, active ingredients in its products, free from unnecessary fillers. Known for its transparency and effectiveness, Bakel caters to those seeking high-quality, ethical skincare solutions.

Bakel partnered with COSMIC since 2022 to discover the power of short vertical videos on TikTok, in order to reach Gen Z on the platform and create more engagement.

Solution

For Bakel, we:

• scouted and managed emergent Italian creators who have a passion for skincare in line with the brand values
• proposed creative ideas and formats to showcase its skincare products
  
• managed its TikTok channel in order to understand better its community
• filmed and produced content in TikTok style and in line with the platform’s TOV, posting 8 videos per month
• managed and optimized adv TikTok campaign in order to increase Followers