Sofidel

Objective

Sofidel is a private company producing toilet and household paper which has been in business since 1966, a date that corresponds to the opening of the first paper mill. This brand coordinates the activities of 17 companies in Europe and the US, producing more than 14.7 tons of paper each year.

The main objective was to present the new Regina Blitz in the UK market, a product able to ensure a thorough cleaning of any corner of the house.  In addition, the brand wanted to reach as many unique users as possible, through a reach-targeted campaign, creative ideas, content production and editing and creators scouting.

Solution

For Sofidel, we have:

• designed, produced and edited videos and selected two English creators between 30 and 35 years, lovers of the comedy genre
• set up and managed an ADV TikTok Reach-targeted campaign using In-Feed Ads and TikTok Ads Manager

In the campaign preparation phase, it was decided to target both men and women, aged between 18 and 44 and who had expressed interest in “Cleaning products” topics.

Results

This campaign had a huge success! Here’s the results:

• Impressions had a positive shift of +48,8% vs benchmark
• -23,75% on forecasted CPM was also saved
• 2s Video views have obtained a positive delta of +25,52% vs benchmark
• 6s Video views have obtained a positive delta of  +10,27% vs benchmark.