Skipper Zuegg

Objective

Skipper Zuegg is a brand known for producing high-quality fruit spreads, jams, and preserves. Their products are celebrated for their natural fruit flavors and wide variety. It represents openness and inclusiveness without barriers, through colours and the best fruit from around the world, spreading the intense pleasure of fruit with 100% natural ingredients.

The main goal of Skipper’s landing on TikTok was to generate Awareness among a qualified target audience.

Solution

For Skipper, through an ironic, irreverent and disruptive tone of voice, jointly with the choice of comedy and travel lover creators, we supported Skipper communicating the contest “Vinci e parti con Skipper”, generating awareness.

Results

The campaign achieved great results, we:

• exceeded the estimated Impressions by 84%
• saved more than 45% on CPM
• exceeded by 53% the TikTok benchmark of CTR on campaigns with a Reach objective

The sentiment recorded in the comments and through other interactions, showed how much TikTok users love Skipper and appreciated both creative and creators choices!