L'OR Espresso

Objective

Known as the 1st national coffee brand in France for its high-quality, rich, and aromatic espresso blends, L’OR Espresso commits to excellence, offering a premium coffee experience for discerning coffee lovers.

The objective was to explore iced coffee trends while keeping the brand image as premium as possible on a platform such as TikTok. The astronauts of COSMIC developed and designed different creative concepts aligned with the platform’s TOV and identified lifestyle content creators with a certain sense of detail.

Solution

For L’OR Espresso, we:

• scouted and managed lifestyle creators in line with the brand values
• proposed creative ideas and formats to tell about its premium quality
• produced content in TikTok style and in line with the platform’s TOV