SkinLabo

Objective

SkinLabo is a brand of cosmetics 100% made in Italy high quality, chevende only online, which is why it is affordable for everyone. It also offers a digital beauty advice service always active via chat on the official website or mobile.

The goal of SkinLabo was to carry out a project of creative idea design, content production and creators scouting in order to populate their channel TikTok.

Solution

For Skinlabo, we have:

• designed creative formats every month, produced and edited TikTok content, also using trends already known on the platform, but we adapted them to what is the brand TOV and what it wants to communicate to users
• scouted, managed and briefed creators who made the contents we designed, we’ve selected them based on their passion for the beauty world, without a high base followers, but certainly able to create well-made content