Cosmic for
Ita
Cosmic for
Masqmai is a Spanish company, founded by Alice Campello, specializing in cruelty free beauty and skincare products. Masqmai wanted to grow its community on TikTok through content creators, producing videos about different products and their skin benefits.
We managed a TikTok Followers campaign, boosting content directly from Masqmai’s TikTok account. We provided the brand with creative ideas, ad hoc creators and content production to promote the products and showcase the entire product range.
With this campaign we acquired +13.85% followers versus the campaign objective. We managed to save -12% on the CPF. The total average engagement rate was higher (+31.75%) than the Tiktok benchmark.
