Monnalisa

Objective

Monnalisa is an Italian clothing brand that has dressed girls and girls for more than 50 years. Innovation, creativity, style and craftsmanship are the main brand values. Its romantic and contemporary style with a strong identity dresses boys and girls from their birth up to 16 years.

The main objective was to generate brand awareness among the younger generations (Millennials and Gen Z), to make users of the platform passionate about the brand and retain the brand mothers already on the platform.

Solution

For Monnalisa, we have:

• Designed creative ideas, produced and edited TikTok content in order to achieve a perfect TikTok style rendering
• Managed Monnalisa’s TikTok channel in its entirety: starting from the publication of the contents, which 6 per month were constantly posted, up to community management.
• Scouted, managed and briefied creators who made the videos for the Monnalisa channel, especially those emerging to optimise the budget invested and give a lot of focus to the quality of the content

Results

Here’s some partial results of the work we’ve done with Monnalisa:

• More than 19.7K new followers
• More than 220K likes on the produced contents