DoDo

Objective

DoDo is an Italian luxury charm brand founded in 1994. In the world of luxury dodo was the first brand to promote unisex, modular and high-end jewelry, combining aesthetic taste and the expression of a personal message.

With Dodo, we took care of content production and scouting of creators in order to populate their channel TikTok.

Solution

For DoDo, we have:

• designed creative formats, produced and edited TikTok content, using a disruptive approach that does not want videos to be representations of everyday life, but rather windows overlooking a surreal world
• scouted, managed and briefed creators who made the content we designed, selecting both boys and girls that fully reflect the values and image of the brand, with followers not high base, but certainly able to create well-made content.