Manolo Bakes

Objective

Manolo Bakes is a popular Spanish bakery chain known for its artisanal “manolitos”, which are mini croissants in sweet and savory flavors. With a focus on quality and tradition, it offers a modern twist on classic pastries, delighting customers across Spain and beyond.

We partnered in 2023 to manage the TikTok channel fo this Brand with the aim of making content with a native TikTok language to reach Gen Z and increasing Engagement and Conversion while being in line with Brand Values.

Solution

For Manolo Bakes, we have a strategy based on:

• Production and editing of creative formats, in order to be recognizable and memorable while using TikTok native language, with a constant posting of 8 contents per month to increase Conversions and Engagement
• Creators’ involvement, to optimize the budget and give a lot of focus to the content quality
• Community management and social listening in order to see how users respond to the content
• Setting up and optimizing adv campaigns in order to reach users interested in this brand in order to obtain always more than 500 impressions and increase engagement on the TikTok profile