Ben and Jerry's

Objective

Ben & Jerry’s  is an American ice cream company known for its rich, chunk-filled flavors and creative, quirky names. Founded in Vermont in 1978, the brand is also recognized for its commitment to social causes and environmental sustainability, often incorporating activism into its business practices. Ben & Jerry’s has a global presence, offering a variety of unique and traditional flavors to cater to diverse tastes.

It was a TTCX campaign in Germany, during the Christmas period.

Solution

For Ben and Jerry’s, we:

• scouted and managed creators from Germany in line with the brand values and the platform’s TOV
• proposed and created content perfectly aligned with the platform and brand’s TOV
• proposed creative ideas to showcase the ice cream products by Ben and Jerry’s