Liu Jo

Objective

Liu Jo is an Italian fashion brand with a bold, romantic and eclectic style. The brand was founded in 1995 by brothers Marco and Vannis Marchi in the province of Modena, and wants to enhance the natural femininity and beauty of every woman, the glamorous style characterises the clothing Liu Jo.

With Liu Jo, we created a content production campaign and TikTok ADV campaign of the content itself, also by scouting creators in line with the brand values.

Solution

For Liu Jo, we have:

• Designed 3 creative ideas, produced and edited TikTok content
• Managed the TikTok ADV engagement-targeted campaigns
• Scouted, managed and briefed  creators who made the 3 videos for the Liu Jo channel.

Together with the brand and in the campaigns preparation phase, we’ve decided to target women, aged between 18 and 44 years and who had expressed interest in the “Clothing & Accessories” topic.

As creators were chosen girls that fully reflected the values and image of the brand: international, glamorous, feminine and elegant. They were then selected:

• Federica Gallo (@federicagallo177)
• Giovana Schmitz (@gigi_schmitz)
• Angela Gonzalez (@fancyandparis)

Results

Thanks to TikTok Spark Ads, we were able to boost 3 published contents with a increase-follower base target. These results were obtained in one week only:

• More than 6.5K new followers on the Liu Jo profile
• More than 22K likes to 3 produced contents
• More than 61K video views