Levi Strauss & Co.

Objective

Levi Strauss & Co. is an iconic and premium American denim brand known for its timeless jeans and casual apparel. With a rich heritage dating back to the 19th century, it has become synonymous with quality, style, and a symbol of American culture. Levi’s jeans are cool, sexy and trendy while being the iconic wardrobe staple.

Levi Strauss & Co. embarked on a journey with the COSMIC team to celebrate its 150th anniversary of the 501 through our short vertical videos, in order to increase the brand’s reach and its website traffic.

We successfully executed this project in collaboration with TikTok, Fuse France & OMD France.

Solution

For Levi’s, we:

• scouted and managed fashion creators, skaters and actors in line with the brand
• proposed creative ideas and formats to showcase its iconic pieces of clothing
• entirely filmed and produced content in TikTok style and in line with the platform’s TOV