Lindt

Objective

Lindt is a Swiss chocolatier known for its rich, high-quality chocolate products, including truffles and bars. The brand, with a history dating back to 1845, is celebrated for its smooth, melt-in-your-mouth chocolate and distinctive flavors.

Since, it was a TTCX (TikTok Creative Exchange), the brand requested to use a popular formats on the Tiktok platform, in order to showcase  of all the different Lindor flavors, while maintaing a Christmas theme and scouting French content creators.

Solution

For H&M, we scouted and managed French creators in line with the brand and with the campaign message and proposed creative ideas and formats to showcase its products.

The formats chosen were two: the first one was the “crash test“, a very popular format on Tiktok, where the creators taste of all the different, unusual, and little known Lindor flavors, and film their reactions. For the realization of the videos, we selected a Christmas-themed music in order to create the right atmosphere of the holiday season.

The second format was to visit a Lindt store, the Lindt OPERA, with the goal of the video of showing the creator having a look at the selection of Lindor flavors for their partner, while still using a Christmas-themed music. To comfort someone, what could be better than offering a box filled with an assortment of Lindor Lindt?