Cosmic for
Ita
Cosmic for
LaFeltrinelli, an Italian publisher, relied on our experience for the Christmas campaign on TikTok. The objective was to increase awareness and consideration for LaFeltrinelli products as the best Christmas gifts, generating traffic to the website.
LaFeltrinelli leveraged creators’ storytelling skills to develop fun and engaging content. We launched the campaign through Spark Ads from the creator’s TikTok accounts, with a traffic objective.
With our help, LaFeltrinelli achieved +15M impressions, generating +106% clicks compared to our expectations, and saving 51.5% on the Cost Per Click benchmark.
