Fielmann

Objective

Fielmann  is a designer, manufacturer, distributor company of international brands and and a specialised optician too. The German company, which sells one out of two glasses in Germany, has been present in Italy since 2015, with numerous stores and constantly growing. Its mission is to sell design glasses at an affordable price.

The main goal was to generate brand awareness among the younger generations (Millennials and Gen Z) and make the platform users passionate about the brand.

Solution

With Fielmann, we carried out a “always-on” project, which includes:

• Creative ideas design, production and content editing TikTok
• Management of the TikTok channel of Fielmann.it in its entirety: starting from the publication, posting 3 content per week, up to community management
• Scouting, management and briefing of creators who made videos for the Fielmann.it channel, from the smallest to the biggest
• TikTok ADV campaigns management which had the goal of increasing both followers and engagement, in order to enlarge the followers base potentially with people interested in the brand

Together with the brand and in the campaigns preparation phase, we decided to target an Italian women and men, aged between 18 and 44 years and who had expressed interest in “Clothing & Accessories” topics.

Results

Here’s the results of the work we’ve done with Fielmann in only 1 month, from both an organic and paid side:

• More than 16,5K new followers 
• More than 515K Video Views
• More than 50K likes