Disney

Objective

Disney, officially The Walt Disney Company, is a diversified multinational entertainment and media conglomerate, known globally for its film studios, theme parks, and iconic characters like Mickey Mouse. Established in 1923, it has grown into one of the world’s largest and most influential entertainment companies, shaping popular culture through movies, TV shows, merchandise, and streaming services.

Disney Spain relied on COSMIC to promote a collection of Star Wars products near the period of 4th of May which is an important date for fans.

Solution

For Disney Spain, we:

• scouted and managed creators in line with the brand values and the platform’s TOV
• created content perfectly aligned with the platform and brand’s TOV in order
• proposed creative ideas to showcase the Star Wars products

Results

Through this campaign, the Total Video Views were more than 190k and one of the videos obtained an Engagement Rate of 13,10%.