Colgate

Objective

Colgate is a globally recognized oral care brand known for its toothpaste, toothbrushes, and dental hygiene products. With a history dating back to the early 19th century, it has become synonymous with dental health and a trusted name in households worldwide.

COSMIC designed and produced creative content, in TikTok style and in line with the platform’s TOV, by also employing content creators in line with the brand values, in order to showcase two Colgate products: Max White Ultra Toothpaste for whiter teeth in just 3 days* while being enamel-friendly and endorsed by UFSDB. They also highlighted Max White Ultimate Overnight Whitening Serum, reversing 15 years of stains in 3 weeks**.

*Stains caused by food and drinks.
**Stains caused by food and drinks with 3 weeks continued use.

Solution

For Colgate, we crafted compelling narratives, showcasing the two products by collaborating with meticulous content creators, we aligned with beloved French Reality TV shows, emphasizing our products’ confidence-boosting qualities.

We scouted and managed humor creators in line with the brand values, proposed creative ideas and formats aligned with FR famous TV shows, and finally produced content in TikTok style and in line with the platform’s TOV.