Clinique

Objective

Clinique is an American cosmetics and perfumery company founded by Estée Lauder in 1968, born as a line of hypoallergenic and fragrance-free cosmetics. Purity is its philosophy, the brand is always looking for innovative, simple, safe and effective ingredients.

Through diverse creators,  the goal was to show the 10 opportunities of the moisturizer Moisture Surge 100H and enhance its claim “More thank you think”, to invite and challenge TikTok creators and users to be the best version of themselves.

Solution

With Clinique, we have carried out a content creation project to promote the moisturizer Moisture Surge 100H, always the most loved one and every year more performing, and its limited edition available in stores only for a short time.

In order to promote the product, we have created 6 contents with 6 different creators lovers of the brand. The videos produced not only explain all the benefits, but also irony about the differences in the habits of each girl during their “skincare routine”.

Results

The 6 contents posted by creators on their profiles have obtained good results:

• +8% of visibility more than expected 
• VTR was at 100%, much more higher than platform benchmark by +275%