Yves Rocher

Objective

Yves Rocher is a French pioneer brand of botanical cosmetics, popular, accessible, in tune with the times. It offers a wide range of affordable and eco-friendly beauty solutions, from makeup and fragrances to hair and skin care.

Yves Rocher relied on COSMIC for a TTCX Christmas campaign, to talk about three collections in limited edition: Frosted Litchi, Infusions of Spices, and Shea & Almond Sweets, but also a makeup collection in Limited Edition.

Solution

For Yves Rocher, we:

• scouted and managed creators in line with the brand values
• produced content in TikTok style and in line with the platform’s TOV
• proposed creative ideas to showcase the Christmas limited edition collections