ALSA

Objective

ALSA is the leading operator in the Spanish road passenger transport sector, with more than one hundred years of experience and a vocation for permanent innovation.

Alsa entered the COSMIC universe to test the endless opportunities of TikTok and the unlimited power of creativity! The main aim was to promote the youth discount available during the summer and the top Spanish destinations in a unique and authentic way.

Solution

For Alsa, we:

• proposed creative ideas in order to promote the summer youth discount available and the top Spanish destinations, by communicating it in a unique and authentic way
• created content perfectly aligned with TikTok’s TOV and brand values
• scouted and managed lifestyle and humor creators