Parmigiano Reggiano

Objective

Parmigiano Reggiano is one of Italy’s most iconic and internationally recognized food products, deeply rooted in tradition and regional identity.

The goal of the campaign was to promote visits to Parmigiano Reggiano dairies while communicating the authenticity, craftsmanship, and passion behind the product. Additionally, the campaign aimed to increase brand visibility and engagement across social platforms, reaching both food enthusiasts and a broader lifestyle audience.

Solution

For Parmigiano Reggiano, we:

• produced creator-led content for TikTok and Instagram, highlighting the people, landscapes, and stories that make the product unique
• showcased the artisanal process and the cultural heritage of the region in an engaging, platform-native format, emphasizing authenticity and storytelling
• implemented a targeted activation via Instagram Stories and Reels to promote a special event hosted at Camparino in Milan, generating additional visibility and engagement
• leveraged creators’ individual styles and audiences to amplify reach, ensuring content felt natural, credible, and inspiring
• combined educational, entertaining, and aspirational content to engage followers while encouraging visits to dairies and deeper interaction with the brand