Maserati - House of Reels

Objective

Maserati is an Italian luxury vehicle manufacturer, known for its high-performance sports cars and elegant design. The brand combines Italian craftsmanship with advanced engineering.

We partnered with this brand and Meta in the occasion of House of Reels, and they challenged us to create content for a lead generation campaign.  The objective was to reimagine the company’s existing creative assets to surprise and delight its target audiences on Instagram Reels.

Solution

For Maserati and Meta, we proposed creative ideas through diversified video creative techniques, formatted exclusively for the full-screen Reels placement, such as the implementation of visual and sound effects, and the luxury-relatable storytelling.

Result

An A/B test in Meta Ads Manager revealed:

• a 20% lower cost per lead when using new ad creative built in the language of Reels compared to its usual ad creative and
• a 25% increase in leads when using new ad creative built in the language of Reels compared to its usual ad creative.