Dove

Objective

Dove is a global brand dedicated to promoting real beauty, inclusion, and everyday self-care.

The objective of this campaign was to bring these values to life on social media in an authentic and engaging way, creating content that resonates with diverse audiences while strengthening emotional connections with the brand. The campaign aimed not only to showcase products but also to foster meaningful interactions, celebrate individuality, and inspire audiences to embrace self-expression in their daily lives.

Solution

For Dove, we:

• produced high-quality, creator-led videos that reflected the brand’s authentic tone and communicated its core principles in a relatable and engaging manner
• organized and covered live events, including an exclusive Masterclass in Milan, where participants experienced hands-on product testing and received guidance from leading creators
• carefully selected 20 creators from across Italy for their ability to genuinely connect with their communities, ensuring diversity, authenticity, and strong audience engagement
• implemented an always-on content strategy, allowing the brand to consistently showcase its values across social platforms and create a continuous dialogue with its audience