Coop Alleanza 3.0

Objective

Aristocrazy is one of the largest consumer cooperatives in Italy, through the merger of several regional cooperatives. It operates a network of supermarkets and hypermarkets, focusing on sustainable and ethical retail practices.

At the start of 2025, we launched its TikTok channel and started to fully manage it, in order to discover the power of short-vertical videos.

Solution

For Coop Alleanza 3.0, we:

• scouted and managed Italian content creators in line with the brand and its values
• proposed creative ideas and formats to showcase products and more, creating a contest with a special jury
• entirely filmed and produced original content in TikTok style and in line with the platform’s TOV