Collistar

Objective

Collistar is an Italian company, part of the Bolton group, specializing in cosmetic and beauty products.

We partnered with Collistar to generate more awareness about its new product, Gocce Magiche through beauty creators with different audiences’ sizes.

Solution

For Collistar, we:

• managed and scouted TikTok and Instagram beauty Italian content creators to showcase the benefits of Gocce Magiche
• proposed creative ideas and formats to raise awareness about the product
• measured the results of the organic video content campaign