Labello

Objective

Labello is a trusted lip care brand known for its moisturizing balms, offering effective hydration and protection for soft, supple lips. Globally recognized, this brand is a go-to choice for lip care.

Labello embarked on a journey with the COSMIC team to open a channel on TikTok highlight the new formula of its products, while involving numerous Italian creators in order to target Gen Z.

We successfully executed this project in collaboration with Dentsu and Adverteam.

Solution

For Labello, we:

• scouted and managed Italian content creators in line with the brand, like Alessia Morelli and Luca Buttiglieri
• proposed creative ideas and formats to showcase its iconic lipcare products and also an event about Labello Studios in Milan, a temporary store where customers could buy gadgets too
• entirely filmed and produced original content in TikTok style and in line with the platform’s TOV