Cosmic for
Esp
Cosmic for
Haier set out to position itself as a smart and accessible “home companion,” showcasing how technology, design, and sustainability can seamlessly improve everyday life.
Together with COSMIC, the brand aimed to connect with modern families by transforming a technical product into a relatable presence, while driving both awareness and lead generation through engaging social content.
We developed a 100% TikTok-native strategy, combining creators, POV formats, and irony to maximize awareness and generate qualified leads through an optimized media plan.
The campaign followed a performance-driven approach, continuously refining creatives and targeting to ensure efficiency while maintaining strong storytelling impact fully aligned with COSMIC’s data-led activation methodology.