Gullón

Objective

Gullón Galletas is a company based in Spain that specializes in the production of healthy biscuits and snacks. It has become one of the leading biscuit manufacturers in Europe, offering a wide range of products without added sugar and suitable for various dietary needs.

The company decided to embark on the TikTok journey and explore this universe, in order to raise awareness regarding its products among Gen Z, for two markets: Spain and Portugal.

Solution

For Gullón, we:

• scouted and managed Spanish and Portuguese TikTok and Instagram content creators who showed various Gullón products
• proposed creative ideas and formats to spread the message
• managed the adv campaign with the aim of raising brand awareness on both Instagram and TikTok