eBay

Objective

eBay is a global online marketplace where individuals and businesses can buy and sell a wide variety of goods, from electronics and fashion to collectibles and vintage items. The platform for millions of users worldwide to trade products and connect with buyers and sellers globally.

The COSMIC team helped eBay Mexico for a TikTok campaign showcasing parts and accessories of cars sold on the platform.

Solution

For eBay, we:

• scouted and managed Mexican TikTok content creators in line with the brand values
• proposed creative ideas and formats to spread the opportunities of buying car parts on this marketplace
• managed the adv campaign in order to reach as many people as possible

Results

With the aim of covering all the stages of the marketing funnel, the performance was incredible:

• our contents are at the Top 1% of the videos in the Automotive industry on the platform between march and april 2024.
• the campaign generated 131M impressions, reaching 32.5M as unique users.
• the video views 100% were 6.8M
• the CTR was +4,35%.