Salone del Mobile 2023

Objective

Salone del Mobile is a renowned international furniture fair held annually in Milan, Italy, showcasing the latest in furniture and design from companies worldwide. It’s a key event for industry professionals and design enthusiasts to explore new trends and innovations.

For 2023, the famous design event chose COSMIC as its partner to show more about this event also on TikTok.

Solution

For Salone del Mobile, we:

• scouted and managed creators who have a passion for design or experts in line with the brand
• proposed creative ideas and formats to showcase all the event, from every facet
• managed and optimized the adv TikTok campaign in order to generate as much Impressions as possible