Palette by Schwarzkopf

Objective

Schwarzkopf Palette, part of the Henkel Group,  is a trusted hair color brand offering a wide range of permanent dyes that provide professional gray coverage and vibrant, long-lasting shades inspired by the latest trends.

We partnered with this brand to generate more awareness and create more engagement about some of its products, such as Palette Metallic.

Solution

For Palette, we:

• managed and scouted six TikTok and Instagram beauty Italian content creators to showcase the result of using the products
• proposed creative ideas and formats to create an engaging storytelling
• measured the results of the video content campaign on both platforms

Result

We produced twelve videos in total on Instagram and TikTok and we obtained:

• on each platform 1.5M Organic Video Views,
• TikTok‘s average Organic Engagement Rate was higher by +27,5% versus platforms’ benchmarks, and
• Instagram‘s average Organic Engagement Rate was higher by +14% versus platforms’ benchmarks!