NARS

Objective

NARS, a Shisedo group makeup band,  is a renowned makeup and beauty brand known for its high-quality and innovative cosmetics products, founded in 1994. The brand has gained a reputation for its bold and edgy approach to beauty, with a focus on creating products that cater to a wide range of skin tones.

The aim of this campaign was to present its new Soft Matte Foundation, the perfect base for the flawless make up of a true NARSissist, through short vertical videos on TikTok.

Solution

To communicate the launch of this product, we leveraged on some truly iconic, unique and unexpected bespoke TikTok creativity content, able to highlight not only the feature of the product, but also the DNA of the brand. We chose beauty & makeup-related content creators with a premium image and TOV, in line with the brand, such as Iolanda di Battista, Beatrice Gherardini and Hiba Omra.

We also managed the advertising campaign on TikTok, with the objective of driving traffic to NARS’S website.

Results

With NARS, we had great results:

• 72% savings on estimated CPC, overachieving Clicks objective by 262%
• +32% on VTR 6” vs platform benchmarks
• + 20% on Engagement Rate vs platform benchmarks

Also, one of Iolanda’s content went organically viral, with more than 500K organic video views!